Your ads stop working after a few weeks.
Fresh video ads for whatever you sell, every month.
A product you ship or an app people use: real people film it, and Žan edits the footage into short-form ads for TikTok, Reels and Shorts.
Billing opens soon
No card. You choose your plan at the end.Cancel a plan any timeBrands in the US and CanadaReal people · a public record on every ad
9:41FollowingFor You+Not Black and WhiteThe seamless set.SponsoredOriginal soundShop now›How it works
From raw footage to every placement.
Pick where the footage comes from. Žan edits it into finished ads for every platform.
On Shopify, WooCommerce, BigCommerce, Wix, Squarespace or your own site, and for apps and software.
9:41FollowingFor You+Not Black and WhiteShop the collection.SponsoredOriginal soundShop now›
9:41ReelsNot Black and WhiteFollowShop the collection.SponsoredOriginal audioShop now›
9:41Shop the collectionNot Black and WhiteSubscribeSponsored · Shop nowFootage you have What you already have: your own shoots, your creators’ clips, the ads that already perform and your product shots, edited into new versions.

Footage the brand already owns: outfits in the mirror.
1 shoot → 5 versions
Five cuts from the same footage, each in every placement. See them in Deliveries
Every delivery reviewed by Žan.
Žan Bassanese, Real Cut’s founder, directs each edit with our AI editor and explains every decision.
“I ran the performance marketing of my own brand by hand. Real Cut is that loop, built to run for you.”
Žan Bassanese, founder
Every ad Real Cut delivers has a public record of how it was made: how the people in it agreed to appear, its raw footage’s fingerprints and a summary of every edit. The code on the mark leads there.
Real people · verified by Real Cut
Every delivery reviewed by Žan.
Žan Bassanese, Real Cut’s founder, directs each edit with our AI editor and explains every decision.
“I ran the performance marketing of my own brand by hand. Real Cut is that loop, built to run for you.”
Žan Bassanese, founder
Every ad Real Cut delivers has a public record of how it was made: how the people in it agreed to appear, its raw footage’s fingerprints and a summary of every edit. The code on the mark leads there.
Real people · verified by Real CutHow you start
Set up free. Pay at the end.
Five short steps, no card. Žan reads your answers and the last step shows the plan they imply. Monthly, cancel any time.
Where do you sell?




Your products, reviews, logo and colours, read from your store.
Billing opens soon
