Your ads stop working after a few weeks.

Fresh video ads for whatever you sell, every month.

A product you ship or an app people use: real people film it, and Žan edits the footage into short-form ads for TikTok, Reels and Shorts.

Billing opens soon

No card. You choose your plan at the end.Cancel a plan any timeBrands in the US and CanadaReal people · a public record on every ad

9:41FollowingFor You+Not Black and WhiteThe seamless set.SponsoredOriginal soundShop now›
Not Black and White, Žan’s own brand · 0:17Cut from a creator’s 29 raw clips

How it works

From raw footage to every placement.

Pick where the footage comes from. Žan edits it into finished ads for every platform.

On Shopify, WooCommerce, BigCommerce, Wix, Squarespace or your own site, and for apps and software.

Žan editsreviewed by him
One shoot, five versions · each in every placement
9:41FollowingFor You+Not Black and WhiteShop the collection.SponsoredOriginal soundShop now›
TikTok · version A
9:41ReelsNot Black and WhiteFollowShop the collection.SponsoredOriginal audioShop now›
Reels · version B
9:41Shop the collectionNot Black and WhiteSubscribeSponsored · Shop now
Shorts · version C

Footage you have What you already have: your own shoots, your creators’ clips, the ads that already perform and your product shots, edited into new versions.

1 · What goes in
Your mirror shootas filmed

Footage the brand already owns: outfits in the mirror.

2 · What comes out

1 shoot → 5 versions

Offer to music9:16 · 4:5 · 16:9
Changing outfits9:16 · 4:5 · 16:9
Problem and solution9:16 · 4:5 · 16:9
Short offer9:16 · 4:5 · 16:9
Two outfits, one offer9:16 · 4:5 · 16:9

Five cuts from the same footage, each in every placement. See them in Deliveries

Every delivery reviewed by Žan.

Žan Bassanese, Real Cut’s founder, directs each edit with our AI editor and explains every decision.

“I ran the performance marketing of my own brand by hand. Real Cut is that loop, built to run for you.”

Žan Bassanese, founderNot Black and White
No AI actors. No generated people.

Every ad Real Cut delivers has a public record of how it was made: how the people in it agreed to appear, its raw footage’s fingerprints and a summary of every edit. The code on the mark leads there.

Real people · verified by Real Cut
Žan Bassanese, founder

Every delivery reviewed by Žan.

Žan Bassanese, Real Cut’s founder, directs each edit with our AI editor and explains every decision.

“I ran the performance marketing of my own brand by hand. Real Cut is that loop, built to run for you.”

Žan Bassanese, founderNot Black and White
No AI actors. No generated people.

Every ad Real Cut delivers has a public record of how it was made: how the people in it agreed to appear, its raw footage’s fingerprints and a summary of every edit. The code on the mark leads there.

Real people · verified by Real Cut

How you start

Set up free. Pay at the end.

Five short steps, no card. Žan reads your answers and the last step shows the plan they imply. Monthly, cancel any time.

realcut.ai/start

Where do you sell?

https://notbw.com Read
Not Black and White
The three colourways togetherThe sage-and-pink set, frontThe coral set, frontThe blue-and-white set, front

Your products, reviews, logo and colours, read from your store.

Step 1 of 5 · Your store or app

Billing opens soon